Brand guidelines.
Professional, trustworthy, welcoming. These guidelines keep the LexClean brand consistent across every customer touchpoint — from a quote email to a uniform patch.
Brand colors.
Our color palette balances professionalism with warmth. Blue conveys trust and reliability, while yellow adds energy and optimism.
Font system.
Our typography combines modern aesthetics with exceptional readability — a professional, approachable voice that scales from headlines to body copy.
Aileron
Primary TypefaceInter
Secondary TypefaceHow to use our brand.
Maintain brand consistency and professionalism across all customer touchpoints with these essential guidelines.
Logo Usage
Our logo represents trust and professionalism in cleaning services. Proper usage maintains brand integrity.
- Always use official logo files — never recreate, redraw, or modify.
- Maintain clear space around the logo equal to the height of the icon element.
- Use black logo on light backgrounds, white logo on dark backgrounds.
- Never stretch, rotate, outline, or apply effects to the logo.
- Minimum size: 140px wide for digital, 1.25 inches for print.
Color Application
Our palette balances trust (blue) with warmth and energy (yellow) to create an approachable, professional brand.
- Use #1681FF (LexClean Blue) as the primary brand color for trust and professionalism.
- Use #FFC80F (LexClean Yellow) as an accent for CTAs, highlights, and energy.
- Black and white provide foundation — use color purposefully for emphasis.
- Maintain WCAG AA accessibility standards for all color combinations.
- Blue for primary actions, yellow for secondary actions and highlights.
Typography Standards
Clear, readable typography ensures our messaging is accessible and professional across all platforms.
- Use Aileron for headlines, display text, and brand statements.
- Use Inter for body copy, UI elements, and long-form content.
- Font stack: 'Aileron', 'Inter', Arial, sans-serif for graceful fallback.
- Headings: 600–800 weight with tight letter-spacing (−0.03em).
- Body text: 400–500 weight with comfortable line-height (1.6–1.7).
Service Presentation
Consistent brand presentation across every customer touchpoint reinforces trust and professionalism.
- Use high-quality imagery showing clean, organized, welcoming spaces.
- Feature friendly, professional staff in uniform when showing team photos.
- Emphasize before/after transformations to demonstrate service value.
- Maintain consistent tone: professional, friendly, trustworthy, detail-oriented.
- Always include clear calls-to-action using LexClean Blue or Yellow.
